Blog Archives

BrandSoup: Playing silly burgers

February 6, 2019
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BrandSoup: Playing silly burgers

Even the biggest brands need to play by the rules – and they don’t come much bigger than McDonald’s. The global burger chain has thousands of trade mark registrations worldwide and spends an eye-watering amount each year maintaining and enforcing them. But in a recent dispute with Irish burger...

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BrandSoup: iTrump trumps Trump

October 19, 2017
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BrandSoup: iTrump trumps Trump

In a classic David-versus-Goliath smackdown, a US-based musician-turned-programmer has won a protracted legal struggle against the mighty Trump Organization over rights to the ‘iTrump’ trade mark. Tom Scharfield is the founder, CEO and, indeed, sole employee of app developer Spoonjack. A keen brass player, he is the creator of...

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BrandSoup: Flippin’ Fidget Spinners

June 28, 2017
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BrandSoup: Flippin’ Fidget Spinners

If you’ve been anywhere near a school playground recently, you’ll have seen kids playing with what look like mini-propellers. Fidget spinners are the latest, greatest craze and are (a) entertaining and calming or (b) distracting and annoying, depending which side of the teacher’s desk you’re sitting. Plenty of press...

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