14 search results for "BrandSoup"

BrandSoup: #brandontherun (AKA #branddownunder)

December 17, 2019
By
BrandSoup: #brandontherun (AKA #branddownunder)

A particular problem with social media is that it blurs the professional and the personal, the business and the individual – there may be a clear commercial objective to all this tweeting and blogging, but it’s the authentically human voice that makes an account stand out. A business may...

Read more »

BrandSoup: Three stripes and you’re out

July 3, 2019
By
BrandSoup: Three stripes and you’re out

Adidas likes to think of itself as synonymous with its famous logo – so much so that its founder, Adolph ‘Adi’ Dassler, referred to it as the “three-stripe company”. From early days, Adi was concerned to give his products a distinctive look. Very much ahead of his time, he...

Read more »

BrandSoup: Playing silly burgers

February 6, 2019
By
BrandSoup: Playing silly burgers

Even the biggest brands need to play by the rules – and they don’t come much bigger than McDonald’s. The global burger chain has thousands of trade mark registrations worldwide and spends an eye-watering amount each year maintaining and enforcing them. But in a recent dispute with Irish burger...

Read more »

BrandSoup: The Holly and the IP

December 18, 2018
By
BrandSoup: The Holly and the IP

To cynical observers such as BrandSoup, the festive season may hold few surprises – the same old songs, the same old traditions, the same old advertising campaigns. And that’s precisely why we love it so much: it’s a beacon of consistency and reliability in a fast-moving, uncertain world.  So...

Read more »

BrandSoup: A pinch of salt . . .

December 6, 2018
By
BrandSoup: A pinch of salt . . .

BrandSoup was flicking through the internet recently, wondering what to cover in our next blog – whether to write about Turkish celebrity chef Nusret Gökçe, who is seeking to register his trade mark gestures? Or the controversy over video game Fortnite ‘stealing’ other people’s dance moves?  Imagine our joy...

Read more »

BrandSoup: Beyoncé in Feyoncé melée

October 25, 2018
By
BrandSoup: Beyoncé in Feyoncé melée

A trade mark registration gives its proprietor a measure of control over how third parties can describe their wares. In the case of an identical mark used on identical goods and services, it’s a reasonably straightforward proposition. But, as the marks and their respective goods/service begin to differ, you...

Read more »

Artificial Intelligence – a blessing or a curse? By Thrings corporate partner Graeme Fearon

August 9, 2018
By
Artificial Intelligence – a blessing or a curse? By Thrings corporate partner Graeme Fearon

Thrings corporate partner Graeme Fearon shares his take on artificial intelligence (AI) ahead of tomorrow’s Bristol International Balloon Fiesta Business Breakfast debate. AI is everywhere. Every Silicon Valley start-up worth its seed-funding seems to be working on an AI application to revolutionise your world, while simultaneously coming after your...

Read more »

BrandSoup: We got sole

July 24, 2018
By
BrandSoup: We got sole

This week, BrandSoup has been mostly catching up on back episodes of Suits. It’s as reliable an insight into New York legal practice as it is an accurate profile of the Duchess of Sussex. But it’s fun, there are some great lines and everyone is fabulously well dressed! One...

Read more »

BrandSoup: Another fine Mac-edonia

March 6, 2018
By
BS_logo_Black-300x300

A couple of years ago, BrandSoup reported on the Kylie v Kylie spat – two ladies fighting over one name. Since then, Mlles Minogue and Jenner appear to have kissed and made up, but… what’s this? It’s only Greece and the Former Yugoslav Republic of Macedonia (FYROM to some)...

Read more »

BrandSoup: AI? Oyez!

January 23, 2018
By
BS_logo_Black-300x300

Just before Christmas, an old friend asked BrandSoup for some help with a spot of online infringement. Our friend, a town crier (yes, such things do still exist!), was having trouble with his Twitter account. He tweets as @ramsburycrier, sharing snippets from the village diary and details of upcoming...

Read more »

BrandSoup: Ding-dong merrily!

November 28, 2017
By
BrandSoup: Ding-dong merrily!

Even though some supermarkets have been stocking mince pies since September, for most of us the festive season doesn’t officially start until the annual ‘John Lewis Xmas ad plagiarism scandal’.    This year it’s all about whether John Lewis’ Moz the Monster is really Chris Riddell’s Mr Underbed doing...

Read more »

BrandSoup: iTrump trumps Trump

October 19, 2017
By
BrandSoup: iTrump trumps Trump

In a classic David-versus-Goliath smackdown, a US-based musician-turned-programmer has won a protracted legal struggle against the mighty Trump Organization over rights to the ‘iTrump’ trade mark. Tom Scharfield is the founder, CEO and, indeed, sole employee of app developer Spoonjack. A keen brass player, he is the creator of...

Read more »

BrandSoup: Flippin’ Fidget Spinners

June 28, 2017
By
BrandSoup: Flippin’ Fidget Spinners

If you’ve been anywhere near a school playground recently, you’ll have seen kids playing with what look like mini-propellers. Fidget spinners are the latest, greatest craze and are (a) entertaining and calming or (b) distracting and annoying, depending which side of the teacher’s desk you’re sitting. Plenty of press...

Read more »

ADVERTISE HERE

Reach tens of thousands of senior business people across Bristol for just £120 a month. Email info@bristol-business.net for more information.