PKF’s Bristol office helps Bloom & Wild blossom in European market with Dutch takeover

April 23, 2021

The Bristol office of South West accountancy group PKF Francis Clark has advised fast-growing flower delivery business Bloom & Wild on its first acquisition, the takeover of Dutch rival Bloomon.

The high-profile deal, for an undisclosed sum, quadruples the size of the UK’s leading online flower and gifting platform’s European footprint and creates a business with forecast revenues of more than £200m this year. 

Bloom & Wild was advised by members of the PKF International network of accountancy firms, led by Sam Phillips, transaction services director with PKF Francis Clark in Bristol.

He worked alongside PKF Wallast transaction tax partner Ruud van der Linde to provide a full suite of buyside support services to Bloom & Wild.

Bloomon operates in five European countries, including Belgium, Denmark and Germany, and employs a team of 130.

Launched in 2013, Bloom & Wild revolutionised the UK flower delivery market by introducing bouquets that fit through a letterbox. It has since grown rapidly, achieving sales of just over £100m in the year ending March, compared to £29m two years earlier.

The Bloomon acquisition establishes Bloom & Wild as the largest online operator in Europe’s flower and house plant market, with the combined business expected to make more than 8m deliveries this year.

PKF Francis Clark’s included Paul Crocker, Tom Slade and Matt Pearce and was led by Sam Phillips, pictured, who said: “Bloom & Wild is a dynamic and entrepreneurial online business that has grown rapidly in recent years. 

“This milestone in the company’s expansion was an exciting and complex deal to work on and we are pleased that PKF were selected to provide a full suite of buyside transaction support to the Bloom & Wild team, covering financial and taxation due diligence, completion mechanism and sale and purchase agreement (SPA) advisory support.

“It also demonstrates the strength of the PKF International network in action, as our member firm in the Netherlands was also instrumental in getting the deal over the line. Further work was done by our colleagues at PKF Mueller in Chicago.

“We look forward to Bloom & Wild continuing to grow its share of the European flower delivery market.”

Bloom & Wild finance director Sophia Meadows said: “PKF were an invaluable support throughout the entire process. They were flexible with ever moving timelines, totally understood our business and what mattered to us and we relied on their technical expertise heavily to guide us through the process.”

Bloom & Wild co-founder and CEO Aron Gelbard added: “With the completion of our first acquisition we have created Europe’s leading online flower delivery company.

“Over the past eight years we’ve grown rapidly, entirely through organic growth, into a profitable business with revenues substantially north of £100m.

“And now we’re excited to consolidate two leading players in the fragmented, £22bn European flower and house plant market. Together, we will continue to drive industry change and build on our ambitious sustainability roadmap.”

The PKF International network is made up of 220 independent accountancy firms in 150 countries.

PKF Francis Clark, which has eight offices across the South West, opened its Bristol base in 2019.

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