From baking to painting – Yuup celebrates creating £3m boost for indie businesses in just three years

November 24, 2023

Yuup, the Bristol-based local experiences company, has generated £3m income for independent businesses in and around the city in less than three years as it gears up for a busy festive season.

The firm, which launched in Bristol in April 2021 and expanded into the West Midlands a year later, has developed into a vibrant community of more than 500 experience hosts.

At the heart of its mission is the dedication to championing indie businesses and empowering local communities – with an emphasis not just on the diversity of the experiences on offer but also the social impact they create.

Yuup provides an opportunity for individuals to experience the best their city has to offer while supporting the local community – from bread-making workshops and painting masterclasses to yoga sessions, paddleboarding adventures and foraging trips.

But the firm also says it is not just about creating memorable experiences – it is about building connections and fostering a sense of community.

For some hosts, Yuup experiences serve as their main source of income, while for others it provides an extra revenue stream.

The firm encourages creativity and diversity, ensuring that the community thrives while fostering connections with the offerings available.

Yuup’s success is also leading to much larger events – all organised with social impact at their core. It has collaborated with Bristol Cathedral on spectacular light shows for the past two years and is now preparing to host its most significant experience yet – an epic drone light show.

Called Evolution, it is being staged in partnership with Celestial, a drone firm best known for the super-premium shows it has staged for some of the biggest brands and events and which often feature hundreds of drones flying in formation.

The event takes place at Bristol’s Unique Stadium, home of Gloucestershire County Cricket Club on 19, 20 and 21 December and is expected to attract more than 50,000 people.

Yuup founder and CEO Dominic Mills, pictured, said Evolution embodied the essence of Yuup’s original goal – and entertaining and enjoyable experience that benefits the wider community.

“Evolution marks a significant milestone in our journey,” said Dominic, who before launching Yuup was a consultant with global tech consulting firm Unisys and founded, grew and then sold Bristol tech agency Auros.

“With a growing community of over 500 hosts, this event serves as a catalyst to bring a fresh, unparalleled experience to the UK.

“We hope to not only introduce a novel form of entertainment but also encourage more customers and hosts to join our community.

“Yuup is all about connecting people and making a positive change, and the more people in our community, the greater impact we can achieve.”

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