US media group snaps up Bristol prestige model car maker Amalgam

May 27, 2016
By

Bristol-based Amalgam Holdings, which makes large-scale models for luxury car makers such as Ferrari, Bugatti and Lamborghini, has been taken over by a major US media and tech company.

New owner Motorsport Network said it would make few changes at Amalgam, which was launched in 1985, apart from renaming it The Amalgam Collection Ltd.

Founder and owner Sandy Copeman will continue to lead all day-to-day operations of the business.

Amalgam has long-term licensing agreements with nearly every Formula 1 team and sponsor, along with premier manufacturers such as Ferrari, Mercedes AMG, Bugatti, Aston Martin, Lamborghini. Its life-like replica models – produced in 1:8 and 1:12 scales – are used for promotional and marketing activities by car makers and are highly sought after by collectors. It also attends exhibitions and trade events across the world.

All Amalgam model cars are handmade  from more than 2,000 parts. Each model is developed from original data supplied by the car’s manufacturer or the race team of the car to be modelled. The master patterns for the models take at least 3,000 man hours to make.

Sandy Copeman said: “Motorsport Network is the recognised market leader in automotive and motorsports digital media and have a remarkable team developing and deploying cutting-edge technology to drive their businesses.

“As a design and technology company ourselves, we hope to leverage our long-standing business relationships with one of the world’s most recognised automotive and motorsports brands making this opportunity with Motorsport Network a logical partnership.”

Zak Brown, non-executive chairman, Motorsport.com, added: “Amalgam and Motorsport.com share a strategic vision through our business relationships with teams and sponsors in Formula 1 and most every major race series.

“Through this acquisition, we continue our mission and commitment in housing the most comprehensive automotive and motorsports content in the world.”

Motorsport Network is a leading multinational, multimedia, and technology company with a focus on digital assets in automotive, motorsports, data and statistics, e-commerce and digital broadcast verticals. It has sales and marketing operations in 21 regions worldwide.

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