Tech start-ups school gets down to business with sales and marketing advice

May 18, 2012

Following the successful launch of its Tech Start-up School 2012 on Monday, Science City Bristol is promoting the next sessions in the programme, which focuses on helping launch technology businesses.

Next week’s two sessions look at sales and marketing. Research shows that most start-ups that fail do so because they run out of customers, not because the technology doesn’t work.

Many start-ups get obsessed by product development and do not give enough attention to the marketing plan, and how to bring in revenue through sales.

The format of the meetings includes inspiring presentations and some interactive workshops to help attendees think through the implications for their business or start-up idea.

Science City Bristol, which aims to help make the Bristol region a great place to start and grow science and technology businesses, is aiming the seminars at tech start-ups, those thinking about getting their idea commercialised or who would like to see whether a business start-up is for them.

Other topics to be covered in the Tech Startup School (TSS 2012) lectures and workshops will be:

*  Raising Finance

*  Building the Team

*  Making Your Pitch

*  Making it Happen

Anyone can sign up for the rest of the programme at a discounted rate, or just attend the modules that interest them. However, they will get most benefit from attending all the sessions as they will build up relationships with other entrepreneurs and support organisations that will help to get the business off the ground or growing.

Those signing up for the whole programme can attend the seminars in both Bristol and Bath (different speakers at each event) – a potential of nine learning opportunities for £40.

Monday May 21, 6pm – 9pm

Bush House, Bristol

Buffet and drinks included

Keynote speaker: Nicola Ray – technology marketing consultant, Modern Media

Entrepreneur: Sarah Weller – marketing manager, Mubaloo

Wednesday May 23, 6pm – . Innovation Centre, Bath

Buffet and drinks included

Keynote speaker: Paul Clarkson – Entrepreneur in Residence, UWE Ventures

Entrepreneur: John Lynch – founder, Climbing Fish



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