Bristol-based software consultancy Helastel has appointed entrepreneur and seasoned tech product management expert Gareth Williams to its board as it moves into the product market.
The arrival of Gareth, pictured, as managing director for product comes as Helastel, which has spent 17 years as a software solutions and consultancy business, launches Intelastel – an autonomous software platform that turns clients’ data into business applications. 
Gareth has 20 years’ experience of award-winning, high-growth and innovative business-to-business software product management.
He has joined Helastel from YellowDog, the Bristol-based cloud render business he founded in 2015 and which went from a standing start to operating in around 50 countries and having some of the world’s leading companies as customers.
Having facilitated the creation of a new business unit for the Intelastel Product business earlier this year, he now joins the team permanently as full-time commercial and product lead for the Intelastel business, and an executive member of the board, supporting CEO and co-founder Iouri Prokhorov.
He follows former director of the Bristol’s pioneering Engine Shed innovation hub, Nick Sturge MBE onto the Helastel board. Nick, a pivotal figure in Bristol’s tech sector for more than two decades, joined as chair last year.
Helastel will continue to grow its Helastel solutions business unit alongside the new Intelastel product business unit and is now seeking investment to exploit the burgeoning $14bn market.
Gareth said: “I am very pleased to be joining Helastel at this important and pivotal time. The marketing opportunity in front of us with Intelastel is incredibly exciting and I’m very much looking forward to continuing to work with the team to achieve amazing results over the coming months and years.”
Nick Sturge added: “I am delighted to welcome Gareth to the board, supporting the founders and other executives, as we enter a significant growth phase of the business.
“Gareth’s laser-sharp commercial focus, entrepreneurial drive and extensive product experience, gives us the additional horsepower we need to take this business to the next level. It’s going to be a great ride.”
Founded in 2004 by Iouri Prokhorov, Helastel specialises in software development, IT consultancy, data management solutions and IT infrastructure services for private and public sector organisations.
Previous projects include the world-first prescription-only diabetes management app Mapmyhealth, launch and support of the RNLI’s Life Saving Activity Reporting system, and creation of global ATPL academy Bristol Groundschool’s proprietary e-learning platform.
