Pioneering scheme that powers-up charities’ digital performance returns for second year

May 19, 2023
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An innovative charity support programme staged by Bristol digital marketing agency Noble Performs is to return for a second year following the success of its launch last summer.

Originally operated by Noble Performs’ headquarters in Nevada, the Noble Deeds programme has helped dozens of US charities over the past decade. 

The agency, which opened its first base outside the US in Bristol five years ago, brought the scheme to the city last year to provide a local charity with a package of digital performance marketing support.

Open to all Bristol and Bath-based registered charities and not-for-profits, the support package up for grabs includes upskilling of the existing marketing team ensuring a long-lasting impact for the winning organisation.

Last year’s winner was Heart of BS13, a South Bristol social enterprise that supports and promotes a healthy, thriving community for Hartcliffe and its surrounds.

Heart of BS13 worked in partnership with the Noble team to help it focus on what it does best.

The social enterprise’s chief executive Georgina Perry said the Deeds programme had helped its initiatives thrive.

“We have so many great streams to our work which generate valuable revenue, from event space to bouquets and wedding packages from our sustainable flower farm, to frozen ready meals to support our community freezer.,” she said.

“It was just hard to know where to start when it came to getting the word out and invariably these days that means doing it online and via social media.

“There is always so much to do and time is limited across a small team, so having the Noble guys come in and work with us to focus in on where our efforts could be best spent has made a real step change.”

She said the organisation was now reaching people it never would have before through its website and it also understood how its social media and online presence could be optimised to achieve this.

“Our comms manager and I have both massively benefitted from this newfound knowledge and learning these skills,” Georgina said.

“It’s given us a real confidence boost and is already helping us in other areas of the business. The Noble team were great fun to work with too.”

Noble UK managing director Kate Sikora said: “Bristol has welcomed us with open arms since we opened our first UK office here in 2018.

“It’s such a vibrant, collaborative environment to live and work in. We’ve always felt a real sense of community here which really gelled with the ‘Be Better Every day’ mantra Noble Nevada was built on.

“Another thing we wanted to bring across the pond was, of course, the Noble Deeds programme. After launching last year it’s really exciting to be bringing it back for 2023. Not to mention being able to increase the amount of support on offer.”

She said so many charities and not-for-profits were struggling with the rising cost of living.

“Sadly, they still need help to keep going and doing the vital work they do. Working with Heart of BS13 our Deeds winners last year was a stark reminder of this, but with such a driven, hard-working group of people at the core we’re confident they’ll continue to do amazing things,” she added.

“We’ve loved working with them, being able to get out and about and work with grassroots local community organisations is enriching in so many ways for our team, while making a difference at the same time.”

Helping clients such as Adobe, Rolls Royce, Yosemite and Kerv with their international digital presence, Noble’s Nevada Deeds programme now donates more than $200,000 to charitable causes each year.

The Noble Bristol team hopes to replicate this as its UK footprint grows, helping more charities and not for profits in the local community each year.

To enter, registered charities or not-for-profits must be Bristol or Bath based and complete a simple application form, which will be live on the Noble Performs website until 31 May.

Entries will be judged by a panel made up of an internal committee of the UK Noble team, with the winner selected by mid-July.

The winning organisation will secure a package of digital marketing support and skills training tailored to suit its specific needs, however this could include; SEO, PPC, Analytics and Paid Social. The package of support is anticipated to run from September to next February.

To enter, visit https://nobleperforms.co.uk/wp-content/uploads/2023/05/2023-_-Noble-Digital-Deeds-Grant-Application-1.pdf

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