New National Friendly CEO pledges to continue its innovation at time of greatest need for members

July 2, 2021
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Bristol-based National Friendly, the specialist provider of insurance and care funding to the over-50s, has appointed Graham Singleton as its new CEO.

Graham, pictured, is a qualified actuary with more than 35 years’ experience in the UK life & pensions financial services industry. 

He started his career in life and pensions marketing, progressing to hold chief actuary and financial officer roles in various companies before becoming CEO of the Phoenix Resolution Life Companies.

More recently he was CEO of Swiss Re’s UK insurer, Reassure Limited, together with its life and pensions outsourcing business, Admin Re Limited.

He joined National Friendly’s board as a non-executive director in December 2019 and had stepped in as interim CEO, following the death of CEO Jonathan Long last December.

Established in 1868, National Friendly specialises in private medical insurance, guaranteed life assurance, assisted living insurance, savings and investments.

It has no shareholders and exists to serve the best interests of its 33,400 members. Its head office is on Bristol’s Queen Square.

Graham said: “National Friendly has a fantastic mutual heritage and I am very proud to have the opportunity to lead it at a time when the social need for the products and solutions which National Friendly specialise in has probably never been greater. We are and will continue to be innovative in our approach to meeting clear insurance needs, underpinned by excellent member service.”

National Friendly’s recently appointed Chair Geoff Brown added: “We are delighted to have appointed Graham to the permanent CEO role – his knowledge of the society coupled with significant market knowledge and expertise mean that the Society will continue its ambition to strongly grow its membership delivering value for money sickness and health products and services firmly underpinned by the mutual ethos.”

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