Mentor Digital to develop its offering after recruiting ex-Google senior strategist as a director

April 24, 2023

A former executive at tech giant Google and global advertising agency McCann has been appointed digital marketing director at Bristol agency Mentor Digital.

Dan Watt, pictured, brings a wealth of experience to Mentor Digital’s team having worked as a senior strategist at Google and as managing partner at McCann. 

In these roles he was responsible for developing and implementing digital marketing strategies for some of the world’s largest brands.

Mentor, which employs more than 30 people in its base in Kingsdown and a London office, has worked with brands as diverse as the RAC, the National Deaf Children’s Society and Wales & West Utilities.

In his new role at the agency, Dan will be responsible for leading digital marketing efforts and driving growth for new and existing clients. He will also play a key part in developing and executing Mentor’s overall business strategy.

Mentor Digital managing director Holland Risley said: “Under Dan’s leadership, the digital marketing services at Mentor Digital will increase in scope to become a holistic offering, encompassing all elements of paid digital media, SEO and analytics.

“Dan’s team is equipped to provide consultancy across the entire spectrum of digital media – from initial auditing, planning and forecasting through to campaign delivery across paid search, social and display platforms, alongside technical SEO, content strategy and production.”

He said as well as paid media and SEO, the team also offered end-to-end analytics services, from auditing and scoping tracking requirements through to tag implementation, data visualisation and reporting.

“Dan is a highly skilled and experienced digital marketing professional and the team at Mentor is thrilled to have him on board,” Holland added.

“His expertise and leadership will be invaluable as it continues to expand and grow its business over the coming years.”


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