Bristol integrated digital marketing agency Loom has shrugged off the coronavirus lockdown by winning two new clients – city-based café chain Friska and Henchman, a family-run hedge cutting platform and garden ladder business.
Loom is to help Friska promote its Friska At Home offering, focusing on its biddable media offering. 
Launched during the lockdown, the service features freshly prepared, pre-cooked meal kits delivered to subscribers’ homes, pictured.
The initiative builds on Friska’s reputation for high-quality food inspired by flavours from around the world and speciality coffee directly sourced from local, trusted suppliers served.
Founded in 2009, Friska now has 12 outlets across the UK – although all but one remain closed and most of its 120 staff are furloughed.
Since its launch, the firm has strived to create a positive culture with a commitment to running it in a responsible way.
Its Bristol-based charity partners include Deki, which has changed the lives of more than 60,000 people through microfinance and currently works in five African countries, and FRANK water, which has provided more than 400,000 people in India and Nepal with access to safe, clean drinking water, handwashing and good hygiene since its launch 15 years ago.
Loom is working with Melksham, Wiltshire-based Henchman on a full suite of services, including SEO, PPC, biddable media and content marketing.
Launched in 1994, the Henchman business has since been a pioneer of safer hedge-cutting platforms and garden ladders, pictured, and brought its first model to market more than 20 years ago. Henchman’s customers include a number of Royal households, the NHS, the Royal Horticultural Society, the National Trust, hundreds of councils, schools, colleges, nationwide landscape gardeners as well as tens of thousands of householders. 
The gardening sector has benefited from a surge in searches during lockdown which Loom has been able to help exploit to deliver record-breaking results for Henchman through an increase in conversion rates and a rise in direct website revenue.
Loom director Nikki Ellison, who launched the business in 2009, said: “Digital has been the one constant during lockdown, and we’re pleased to have seen positive results for clients across the board.
“We were delighted to secure two new clients and to have such positive starts.
“Both Friska and Henchman have been wonderful clients to work with so far and we look forward to further developing and implementing their digital strategy.”
Loom’s 12-strong team works with a range of South West-based clients including Cheltenham College, ForrestBrown, Permagard, Create Your Nest, Safe Options and Spoke & Stringer.
