Gaining the business edge

February 5, 2012

Information and Communications Technology (IT/ICT) is an essential asset to businesses – but all too often it fails to produce a measurable business advantage.

Beginning in Swindon Business News next month, experienced IT professional and journalist Ray Smyth of Swindon-based The IPstore will offer regular insight and leadership through a new column – Business Edge: IT simply applied.

The column will draw on Ray’s extensive career in business and IT, offering insight into the best way to create business-aligned IT that enhances, not limits, business operations.

Ray said: “What used to be the preserve of large organisations is now available to the start-up. “Business professionals must make informed decisions, but they don’t have the time to become IT experts.

Nevertheless, all IT estates must be efficient, secure, legal, and compliant. IT must be business-led – not technology-led – and this requires the disciplines of business and IT to get much closer.” For more information on The Ipstore, go to

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