Foot Anstey team’s success in completing complex sale of UK game developer to global group

November 28, 2023

The corporate team at national law firm Foot Anstey, which has an office in Bristol, has advised on the majority sale of global game developer Push Gaming on its to mobile gaming group LeoVegas.

Founded in 2010 by Winston Lee and James Marshall, London-based Push Gaming is one of the industry’s leading developers of digital games, supplying high-quality gaming content such as Razor Shark, Wild Swarm and Big Bamboo to players around the world.

As part of the sale to LeoVegas Group, Push Games’ management team and 100-plus employees, who are based in the UK, Malta and Ukraine, will continue to develop high-quality games distributed via the company’s platform and remote gaming server (RGS).

Co-founders Winston Lee and James Marshall will remain as COO and CEO respectively, with the firm operating as an independent entity.

Foot Anstey advised Push Games’ shareholders in the complex sale to Swedish group LeoVegas, which is part of the MGM Resorts International group.

The Foot Anstey team was led by partner Adam McKenna, pictured, with support from partner Anna Parker, senior associates Emma Clayton and Jos Style, associate Beth Donnelly and solicitor Ben Smith.

Push Gaming CEO James Marshall said Foot Anstey had played an instrumental role in the deal.

“The team’s pragmatic and responsive approach on the commercial aspects of the transaction, was truly impressive,” he added.

“With the support of Foot Anstey’s expert lawyers we were able to navigate the complex legal challenges involved in the transaction and achieve the best possible outcome for the business.”

Adam McKenna said the sale of Push Gaming, financial details of which have not been disclosed, represented a significant milestone in the company’s growth journey.

“We worked collaboratively with the shareholders on this transaction to achieve an outcome all parties were happy with, and we are thrilled to have played a part in securing a successful outcome,” he said.

Foot Anstey, which also has offices in Exeter, London, Plymouth, Southampton, Taunton and Truro, works with leading brands and individuals predominantly across six key sectors – developers, energy & infrastructure, Islamic finance, private equity, private wealth, retail & consumer.

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