Thatchers has secured a deal to be the official cider of Glastonbury Festival for another five years.
This year’s festival, which takes place from June 22 to 26, is expected to attract 135,000 ticketholders, more than 40,000 staff and performers and reach a worldwide TV audience running into millions.
It will feature four craft cider bars across Worthy Farm selling a range of Thatchers oak-aged traditional ciders on tap, including Heritage, Big Apple and Cheddar Valley.
In addition, its popular Thatchers Gold and Thatchers Haze will be available from bars across the festival site.
Festival founder Michael Eavis, who launched the now globally famous event in 1970, said: “Our festival goers from all over the world are treated to a taste of the West Country during June, with many fantastic local companies sharing in the atmosphere.
“Having a great Somerset cider served across Worthy Farm is a real part of the experience.”
The deal is another major advance for Thatchers, which has transformed itself in recent years from a small regional cidermaker to a major brand with an international reach. The family-owned business produces 50m litres of craft cider a year at Sandford, near Weston-super-Mare.
Martin Thatcher, the fourth generation of his family to run the business, said: “We’re a local family, proud to be making a local product. The response that we have had to our presence at Worthy Farm has been unbelievable, so we are absolutely delighted to be signing a new agreement with Michael and Emily Eavis that will see Thatchers as the official cider of Glastonbury for another five years.”
Thatchers Cider has been crafting cider on the family’s Myrtle Farm since 1904, using its knowledge of how apple varieties blend together to create authentic ciders.
Earlier this week Michael Eavis toured Thatchers’ cider mill and saw the 150 year-old oak vats where the firm matures its Somerset ciders.
Pictured: Michael Eavis, centre, flanked by John Thatcher, left, and Martin Thatcher, right, at Thatchers cider mill
