Bristol-based Hotcha, the UK’s fastest-growing Chinese takeaway chain, has recruited its first franchisees as part of its ambitious expansion plan to have 100-plus outlets across the UK in the next five years.
The firm, which serves freshly made Chinese dishes for collection or delivery, was founded three years ago by Bristol entrepreneur James Liang, pictured, whose vision is to create the UK’s first national Chinese takeaway brand. Annual sales have already reached £4.5m. 
It operates nine outlets across the South West, which has represented the first stage of the company’s growth strategy. A Bath outlet – its first in the city – is to open on Monday.
However, to reach national coverage rapidly it is taking on franchisees – with the first of these stores launching in the North West and South East of England.
Hotcha’s franchise recruitment programme is focussed on existing entrepreneurs, investors in the franchise sector and new entrants with a solid business background in areas such as business development and marketing.
James Liang said: “I am delighted to welcome our new franchisees who, with their background in business, catering and the franchise sector come with a wealth of experience and represent the next chapter in the expansion of the business across the UK.
“We look forward to welcoming more franchisees in due course. They can either sign up to operate one outlet or can invest in a portfolio of stores.”
The company has transformed the way Chinese fast food is prepared and delivered. It has established central systems which simplify the preparation and delivery of its menu, which means franchisees will not require a background in Chinese cuisine.
In order to maintain product quality, improve margins and reduce staffing costs, all core ingredients including meat, fish, marinades and sauces are freshly prepared by Hotcha’s central production facility. Ingredients are then sent to stores every week where they are used to prepare dishes in line with Hotcha’s high standards, house recipes and presentation styles. A central call centre has been developed to streamline ordering and payments processes, allowing stores to focus on fulfilling orders and customer service.
Hotcha has also appointed former Domino’s Pizza marketing consultant Vicky Robinson as sales and marketing manager. Vicky has 15 years’ experience in the food and hospitality sector and five years’ experience in QSR (quick service restaurants) sector. She will be responsible for developing and implementing effective marketing strategies and overall brand development.
