Bristol will be promoted as a prime location for international conferences, meetings and events at one of the top exhibitions for the global events industry as its key players look beyond Covid-19 to make bookings.
The annual IBTM World in Barcelona attracts a worldwide audience of conference, events and incentive travel planners.
Although this year’s event takes place virtually between December 8 and 10 due to the coronavirus pandemic, it will still enable buyers and exhibitors from around the world to connect, network and do business.
Meet Bristol, part of the city’s destination management partnership Destination Bristol, will be showcasing what the city has to offer to a global audience as well as promoting how it has adapted during the pandemic to provide client confidence when planning future events.
The Meet Bristol team will also be promoting Bath, pointing out to event organisers that the cities are just 10 minutes apart by train and that their complementary natures make them ideal destinations for conferences, events and incentive travel.
This virtual exhibition provides the opportunity to host up to 30 bespoke one-to-one meetings over its three days with buyers considering placing business in the South West.
Meet Bristol convention bureau manager Amy Bramhall, pictured above at last year’s IBTM, said: “This is a valuable opportunity to reconnect with the worldwide events industry and to meet new contacts and strengthen existing relationships. 
“We remain positive and optimistic and continue to work with event leads for 2021 and beyond to support the recovery of the industry.
“We’re excited to share all that Bristol, Bath and the surrounding areas can offer event planners at the show.”
Destination Bristol is a joint venture between Bristol City Council and Business West and, through its Visit Bristol and Meet Bristol brands, works with businesses and strategic partners to support employment and growth in the visitor economy and raise the profile of the city region as a world-class place to visit.
