Chief operating officer hired by Fourth Floor Creative as it targets further expansion

July 10, 2019

Fast-growing Bristol-based social influence agency Fourth Floor Creative has appointed its first chief operating officer – operations and product specialist Catherine Cheetham.

Catherine, pictured, who has more than 15 years of specialist experience, joins from Chippenham-based renewable energy company Good Energy, where she oversaw product. 

She also held senior management roles at start-up MyLife Digital, international law firm Herbert Smith and Bristol-based green energy group OVO – winning the prestigious IT industry ITSMF Service Management Award for her work there.

At Fourth Floor, Catherine reports to co-founder and chief executive Rich Keith and will focus on ensuring the business is operationally ready for its next phase of growth.

The agency now has more than 30 specialists bringing together many of the internet’s biggest content creators and online influencers with brands such as Activision-Blizzard, Sega, Twitch, One-Plus, Square-Enix and Channel 4.

Fourth Floor now has offices in Bristol, Bordeaux and Toronto with more planned for later this year.

Catherine said: “While the world of influencer marketing is new to me – my skills and experience are perfect to help Rich and this talented team grow and shape Fourth Floor.

“I’ll be focused on enabling organisational value both for us and our clients. Getting the right balance of structure and creativity is key – operations is about allowing our team of experts to work with creators and clients to deliver awesome campaigns, whilst being the most efficient we can.

“Fourth Floor felt like the perfect opportunity for me – the team’s ethics and what we’re trying to achieve seem really fresh in an emerging industry. This work deserves recognition, and I can help make that possible.”

Fourth Floor chief executive Rich Keith added: “Our mission to support online creators while focussing on execution to make working with influencers as simple and rewarding for our clients as possible has led to incredible growth.

“Catherine’s operational skills mean we can continue to scale while also maintaining our company culture, something that’s been vital in our journey.”

Catherine is the second major hire in two months following the arrival of games industry veteran Mark Cantwell, who joined as product director focusing on merchandise and retailer operations for a growing number of influencers.



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